The idea
From institution to individual.
A brand system for United Overseas Bank centred on the “U”. The programme brought a more adaptable visual language to the bank, connecting identity, colour and everyday applications across its ASEAN presence.
- Scope
- Brand identity · Design system · Brand applications
- Direction & credit
- Nejib Ghanmi, at FutureBrand Singapore
- Project imagery
- Choo Chin Nian
A recognisable language across materials
One family of symbols
The brand in everyday life
A more considered private-banking expression
Next projectDoha Dates