The idea
Rooted in Qatar. Full of life.
A fresh expression for a brand rooted in Qatar since 1997. A bold bilingual wordmark, vivid magenta and a graphic language drawn from the date palm bring the identity to life. The system moves from packaging to colourful communications, connecting the product with the people who enjoy it.
- Scope
- Brand identity · Packaging
- Direction & credit
- Selected work by Nejib Ghanmi
The packaging family
Signature packaging
The retail packs — Ajwa dates
The product at the heart of the identity
A vibrant visual language
Personality across the brand
Next projectQUORUM