The idea
Connecting a nation.
Created in 2005, Sudani brought a distinctive new identity to telecommunications in Sudan. Its bright symbol and bilingual signature formed the centre of a brand designed to reach people across the country.
As lead designer at Landor, Nejib Ghanmi travelled extensively to Sudan while developing the brand. The original work extended from the identity into retail environments and mobile roadshow concepts.
- Scope
- Brand identity · Retail concepts · Brand applications
- Direction & credit
- Nejib Ghanmi, lead designer at Landor Associates · 2005
Sudani Space · Original retail concept
Taking the brand on the road · Original concept
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