The idea
Light Transformation. A language for human potential.
The Qatar Foundation rebrand was developed under Nejib Ghanmi’s direction. Light Transformation connected the Sidra tree and the science of light with Qatar Foundation’s purpose: advancing knowledge, education, research and innovation. The programme brought strategy and a shared visual language together across communications, publications, stationery and physical spaces.
- Scope
- Brand strategy · Brand refresh · Design system
- Direction & credit
- Programme direction by Nejib Ghanmi, at Sixty Degrees
The Sidra model: rooted in wisdom, reaching towards possibility.
The Sage gathers and shares knowledge at the roots. Transformation happens through the trunk. The Jester creates and delights in the canopy. A new visualisation of the original brand-strategy concept.
A connected visual language
Knowledge in print
Human potential, made visible
Next projectCommercial Bank of Qatar