human
brands.
Selected work

Lusail Circuit

Sport & experience
Lusail Circuit

Original circuit branding proposal

The idea

A circuit with a powerful presence.

Circuit branding for LCSC in Doha, bringing a consistent visual language to the tower, starting gantry and pit wall. Deep blue, cyan and bright yellow create a clear, energetic presence across the track.

The original design presentation shows how the identity works at architectural scale, connecting the circuit’s key surfaces through colour and bilingual signage.

Scope
Circuit branding · Environmental graphics
Direction & credit
Selected work by Nejib Ghanmi
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