The idea
Chinese urban grace.
A full branding programme for Krane Chinese Restaurant, inspired by the grace of the crane and the rhythm of contemporary Chinese city life. A restrained black-and-white palette, a precise wordmark and small red accents connect the restaurant’s communications, service details and brand applications.
- Scope
- Brand identity · Brand applications
- Direction & credit
- Nejib Ghanmi, at Sixty Degrees
The crane signature across brand applications
A distinctive detail in the kitchen
Identity in the environment
Next projectThe Old Town Island