The idea
A chicken state of mind.
A launch pitch for Buffalo Wild Wings GO built around a simple shift: chicken as a state of mind. Bold yellow, an unmistakable box-headed character and a playful tone turn craving into a campaign people can recognise, share and take part in.
The idea travels from outdoor advertising to flavour-led stories, social content and restaurant experiences.
- Scope
- Creative strategy · Campaign concept · Art direction
- Status
- Pitch concept · Proposed applications
- Creative direction
- Nejib Ghanmi · Pitch developed with Das Kapital
A different way to see the city
A state of mind for every flavour
An unmistakable campaign character
The idea inside the restaurant
Next projectBurj Khalifa