The idea
A shared language for a diverse city.
A full branding programme for Aswaaq supermarkets in Dubai. Expressive faces, colourful category symbols and a playful visual language build a connected world across the retail experience. The project received a Bronze Cannes Lion in 2009.
- Scope
- Brand identity · Retail branding
- Direction & credit
- Nejib Ghanmi, at Landor Associates
The identity on the shelf
A shared language for a diverse city
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